
Making Every Project Personal
At Southern Concepts with Greg Paul, craftsmanship, detail, and lasting relationships define who we are. Formerly known as Greg Paul Builders, our team has earned a reputation as Raleigh’s premier high-end residential builder. From award-winning projects like Heights House and The Hargett Place townhomes to luxury renovations, custom additions, new construction, and outdoor living spaces, every project reflects our commitment to quality and personal attention at every stage.
Our approach is simple: listen to the homeowner, understand the vision, and deliver with excellence. Rather than imposing a style, we collaborate closely to create spaces that feel uniquely yours. Whether traditional, modern, or sustainable in design, each project is crafted with care and built to last.
Now expanding beyond the Beltline, Southern Concepts with Greg Paul proudly serves the greater Triangle market as part of Hoeken Design Build. Backed by a strong network of skilled subcontractors and industry partners, we bring depth, versatility, and experience to every project — residential or commercial.
With a history of repeat clients, referrals, and lasting relationships, we measure success not just in beautiful homes but in the trust we earn. Explore our gallery, discover our story, and let’s talk about how Southern Concepts with Greg Paul can bring your vision to life.

Making Every Project Personal
Impeccable quality, versatility and strong relationships have long been the cornerstones of Greg Paul Builders, earning us a reputation as one of the most desirable high-end residential builders in the Raleigh area. We are known for home renovations and additions, new construction and outdoor living spaces – for both fine homes and commercial projects.
Rather than imposing our opinion or style, we approach our work by listening to the owner, understanding their vision, and synthesizing all available resources. We strive to make every project personal. Our portfolio speaks to the broad range of styles we deliver – from traditional to modernist and often deploying sustainable building practices.
Greg Paul Builders is successful, in part, because of the strong, experienced team of subcontractors we’ve assembled, all who are craftspeople in their respective fields. Through the years, we’ve helped homeowners and commercial investors alike realize their dreams and increase their property values. And we’ve achieved a high level of customer satisfaction along the way, as evidenced by repeat business and referrals from past clients.
Take a look at what we do, and what we’ve done. If you have a project in mind, let’s talk about how Greg Paul Builders can bring your vision to life.